A lot of small business owners find it difficult to justify spending money on a new web design. It is understandable. There are many other expenses that occur monthly and if business is slow it can be very stressful not knowing if you will get a return on your investment.
Depending on your niche, a brand new web site might be the exact thing that gives your business that breath of fresh air that it may need. Of course a great web site is not the only thing that will get your business on the Forbes Top 100 list, I will save those tactics for another post. But a well designed and user friendly site is a must. Its your own personal piece of cyberspace that lets your clients or potential customers know exactly who you are.
Here are a few questions to ask yourself if you are unsure if you need to invest in a new website:
- Is my website responsive? Does it work well on an Ipad, smart phone and a laptop?
- Since mobile internet usage has gone up, Google values a site more if it works well on a mobile device.
- Was the latest programming language used to develop it (HTML5, CSS2, Jquery)?
- Ensuring your site update to date will eliminate potential security issues and comply with W3C Standards.
- Can the entire site been seen without downloading flash?
- Even Google has ditched flash to display youtube videos. All videos moving forward will be displayed using HTML5 <–link to the article
- Is your site cross browser compatible?
- Have you ever been to a site using Chrome and it does not work properly because it was only made to work with IE8? Pisses me off personally.
If you answered no to any of those or you are unsure then it is definitely time for you to sit down and talk to a web design company. Set up a free consultation, ask questions and let them know what your goals are. A quality web dev company will steer you in the right direction even if its not with them. Be wary of anyone that offers quick fixes and promises you the world. There is no quick fix to setting you on the right path to ensure your website will be successful. Ask for options and shop around. Get a few different quotes. A website is important to your business, take your time. Do your research. It will pay off in the long run.