Redirecting non-www to WWW
Having a good website design in one thing, but having it found on the internet is a whole other can of worms. A well structured website that can easily be found by visitors using search engines needs to contain a number of different elements. One of the major points to consider when optimizing your site is having consistent URL’s. Search engines like Google and Bing can read archesolutions.com different thenwww.archesolutions.com or for that matter different than www.archesolutions.com/index.html. We need to have consistency. Having a search engine think that we have 3 different homes pages is not good for our page ranking there for it will be harder to find us.
Being a webmaster means wearing many hats. I am a web designer, web developer, SEO manager, fire fighter and system administrator. So that means that unlike some “SEO guys” that can simply send a request to their “system administrator” to alter a file or deal with the dreaded IIS settings I have to make it happen myself.
So after searching the net I found a great article by Tom Kraak on Search Engine Friendly 301 Redirects Without Touching IIS. This is a great article that I should have read years ago 😉 but since the issue never came up I never had too. He describes the process of redirecting the non-www domain to the www as simple as I could imagine if you are dealing with an older version IIS. Kudos to him!