It’s been a while since we have gotten the chance to produce a blog article, we have been smashed with SEO and new web design projects. Business is good in the search engine marketing world for us.
However, I had someone ask me a few common questions regarding search engine optimization and I thought in an effort to help someone else as well I will put the contents of the conversation in a post. This way if anyone else has the inquiries I can point them here. Hopefully it helps and brings value to you.
- What is the number one factor you would focus on when it comes to SEO, if you could only focus on one?
- Is link exchange still relevant today or is it dead?
- What about backlinks in general? I’m guessing they still play a big role. What do you think is the best way to get them? Hire bloggers, buy backlink packages on shady sites, interact on forums and share it there?
- From your experience, how fast is it realistic to expect returns from your investment? Say you work hard on SEO for a month, how long till you see any returns?
- The #1 factor in my opinion is damn good content. Not just OK content but the kind of stuff that you want to share with others because it’s that impressive. Now this can vary slightly depending on what you focus is. What site or business are you doing SEO for? I can possibly come up with a few other things that can help.
- Link exchange is not as helpful as it was, but it still helps… ultimately you want more links pointing to your site then away from it. A lot of time the sites that are offering the exchange are not that great.
- Links are just as important as content, maybe even more in some cases. Links are votes telling Google (or another engine) that your site is worthy. There are several different link strategies that someone could implement, but again it depends on the site. Never… I repeat never buy links of any type. Stay away from from PBN’s (personal blogging networks) if at all possible. Again depending on the type of site sharing in forums can be a good thing.
- Google updates their index every 60 to 90 days. So if you have an SEO campaign that kicks ass and you crush it for a month, you could see a return in 3 months, but that is also contingent upon many other factors. For instance lets say you get a link from a high authority site, but its 90 days after you start… your site would not see the benefits of that for probably another 90 days.
A few other points:
-SEO is an ongoing process.
-Google is constantly changing its algorithm, so what may have worked last year may not this year.
-Always… always use white hat methods. Black hatting will get you in trouble and once you get put in the corner by Google it can take a miracle to get you out.
-There are over 250 plus signals that can affect rankings.
-Did I mention… NEVER PAY FOR LINKS!
As always hit us up if you have any other questions. We’d be more than happy to help you out.