Search Engine Optimization & Website Marketing
Website marketing, also known as Search
Engine Optimization or simply SEO, is a
combination of specialized advertising
skills, specially written advertising copy, depth of
understanding of how the Internet works, and
science. Therefore, the process is complex, involving
several facets, technologies and strategies.
People who can successfully market web sites
on the Internet are known as Search Engine
Optimizers or SEOs.
One outstanding objective for optimizing
your website is to position your web pages
and product listings above your competitors’
listings, in Internet web directory search
results. When your pages are ranked higher
in directory search listings, the visits to
your pages will increase, thus the
likelihood for sales. Once a new visitor
clicks through to your web page, we begin
the process of converting the visitor to a
paying customer. Conversion is the ultimate
objective, where new revenue is produced at
the point of sale.
Is Your Website Visible to Your Targeted
Audience - or at all? Visibility
is the key word in optimization.
Unfortunately, hundreds of thousands of
attractive web sites exist on the Internet
that are never seen or visited. The results
are a total waste of web development
investments. We do not want this to be you!
Arche SEOs can establish your web site
visibility based on your product and
services categories, as well as geographic
regions. If your business is not nationwide
or international, it is possible to
concentrate your web visibility to the city,
state or region in which your business is
located. Arche Solutions will target the
audience who wants your products and
services!
All forms of advertising and marketing begin
by developing a comprehensive marketing strategy.
Product branding and brand recognition
development can be included. Your visibility
ojectives and budget constraints are
considered while adopting a final strategy.
What does it cost? Fortunately, basic SEO
plans are offered to effectively promote your site at relatively little cost. However, implementation of a full scale marketing
campaign can take a significant time, resources and
investment.Arche Solutions can provide you with the
resources to drive new business to your site.
We can work with limited budgets, or
implement your marketing campaign in phases,
over time, while budgets are being
considered.
Organic SEO Marketing Campaigns vs. Pay Per Click Strategies
There are two methods for implementing Internet marketing. The previous
paragraphs address SEO, also known as "organic" marketing. This is the essential
part of search engine marketing. If this is not done, or worse, done improperly,
a web site may be penalized to the point where it will never be listed in search
results. Don't let this be your site.
These organic or natural directory listings appear as the core results on most search engines. The placement of a given listing
in search results is calculated by algorithms. These algorithms take into consideration a number of factors such as
web site content, keyword density, site structure,
site popularity through linking, and more.
Web sites that implement organic SEO properly, typically win top listings for
most major search terms associated with a given business or product category.
You may have noticed, for any given search there might be millions of results. But
you want your site to be in the top ten. The key is to focus on popular search terms and adjust the pages so the algorithm reads the individual page as a primary resource for information about a given search
phrase. The engine then calculates the factors described above to determine where the site belongs in order of importance.
This is called ranking.
The process of fine-tuning organic SEO typically takes time. Therefore, top
organic listings do not appear overnight. Search engines only update
periodically, so ranking progress can sometimes take days or weeks to be seen.
Fortunately, Arche Solutions offers you the best of breed search engine
optimization services. Call 713-963-4605!
Pay-Per-Click Marketing Campaigns
Not all directory search results are derived from the organic algorithms. Pay-per-click,
or PPC, listings include highly-visible, reserved areas on search engine pages,
that can be purchased, thereby guaranteeing preferential placement. As the name implies,
you pay a predetermined fee each time your pay-per-click advertising link is
clicked on. In essence, the click fee is determined in a bidding process. Web
site owners bid on specific search terms. The high bidder typically gets the
most activity for that search phrase.
In highly competitive industries, the cost for paid inclusion can be
significant. However, we suggest that our clients view this cost as a direct
return on investment. Tracking the PPC expenditures and comparing or justifying
analysis to increased revenue is typically straightforward.
Since keyword search phrases are specifically chosen, your cost is directly
associated to users looking for your targeted products and services. Pay-per-click is not right for every company.
Call an Arche account representative for details and an overview of available options.
We are here to assist our clients in making informed and strategic decisions based on their specific needs.
PPC can be thought of as a logical extension of a well-tuned organic
marketing campaign. In addition to standard promotional practices, we will think "outside the box"
to provide truly comprehensive online marketing solutions. We Want To Work For You
Give us a call today at 877-204-4471 or send us an email. We'll outline your objectives and explain how an Arche solution can help to grow your business.
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